Amazon has launched 'Amazon Haul', a store featuring products at $20 or less, taking on low-cost rivals like Temu and Shein by offering competitive pricing.
Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices.
The Haul storefront has a visually similar layout to Temu and Shein, focusing largely on affordable pricing with 'crazy low' banners on listings.
Amazon is screening all products on Haul to ensure they're 'safe, authentic, and compliant with applicable regulations', addressing consumer concerns about counterfeits.
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