When visiting Los Angeles during Fashion Week, the W Hollywood hotel unexpectedly became the epicenter for various fashion events. Originally planned as a simple accommodation, the hotel's lively atmosphere and creative communal spaces drew the author in. This included shows from prominent brands, and a private gifting suite hosted by Marta Freedman that showcased emerging designers. The positive feedback noted by Freedman about the hotel's aesthetics highlighted its impact as a creative venue. The author's surprise discoveries at the hotel enriched their LA experience beyond initial expectations, including literary salons and unique events.
The W Hollywood has transformed into a vibrant hub during LAFW, where the intersection of fashion, creativity, and stylish gatherings flourished, creating unforgettable experiences.
Freedman shares that W Hollywood was perfect for Air Milkshake, emphasizing the exceptional ambiance and how attendees deemed it the most beautiful gifting suite they had seen.
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