Australia has introduced the "News Bargaining Incentive" tax for big tech, compelling them to pay local news publishers or face significant charges.
The new tax aims to maintain quality journalism in Australia by ensuring that large tech companies contribute to the local media landscape, reflecting the news content's value.
If Meta or Google opt to avoid linking to Australian news to escape payments, they effectively forfeit their obligations under the existing code, shaping future negotiations.
The charge imposed on non-compliant companies will be substantial enough to impact their finances, while providing an incentive through offsets for engaging with local media.
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