BBG Ventures, founded during the 'girlboss' era, shifts focus to invest not only in women but in a diverse array of founders, signaling a broader inclusivity.
The partners describe their new investment strategy as the 'polycultural future of America,' recognizing the interwoven identities that influence consumer spending.
Despite changing the mandate, partners Susan Lyne and Nisha Dua affirm their commitment to women-led startups, emphasizing it remains a key focus of their investments.
With diversity embedded in their core philosophy, BBG Ventures aims to tackle the challenge of a predominantly male VC landscape by embracing broader identities.
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