Wouter van Tol emphasizes that while traditional fiber packaging is challenging to recycle due to insufficient infrastructure, seaweed-based alternatives offer a promising solution for sustainability.
The discussion highlights DS Smith's commitment to reducing greenhouse gas emissions and the importance of empowering employees to embrace sustainable practices in their daily work.
DS Smith is targeting the next generation, aiming to influence 5 million young people towards adopting green, circular behaviors, as a way to enhance recycling efforts.
The conflicting recycling methods across different regions have created obstacles to achieving the necessary recycling rates for a successful circular economy, a challenge DS Smith aims to tackle.
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