Bluesky, the upstart social media platform, has seen rapid growth reaching 25 million users due to dissatisfaction with X (formerly Twitter) and a more positive user experience.
Since launching as an invite-only platform in February 2023, Bluesky’s user growth surged to 25 million by capitalizing on the frustrations users have with X's content issues.
Media groups, organizations, celebrities, and sports teams joining Bluesky have significantly aided its legitimacy and helped the platform grow, particularly as users abandon X.
Rival platforms, especially those like Threads, have attempted to mimic Bluesky’s successful features, yet Bluesky continues its growth primarily at the expense of X.
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