Brave Search has unveiled a new feature named Rerank that allows users to customize their search results by voting on websites. Users can upvote or downvote domains, with the outcome influencing the search results. This functionality aims to offer a more personalized experience compared to traditional search engines, eliminating the reliance on algorithm-driven personalization. Rerank complements Brave's previous feature, Goggles, providing a simpler way to personalize search outcomes based on user preferences and enhancing clarity in search results.
Rerank enables users to easily adjust search results according to their preferences, explicitly, while being in full control. No opaque personalization is done by unknown algorithms, as Rerank puts users in charge of their search experience.
The Rerank feature will get people out of the one-size-fits-all approach of search engines, the company claims, allowing users to prioritize content based on their specific preferences.
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