Europeans rely heavily on American companies for online searches, with 90% using Google, emphasizing the continent's digital dependence on US tech giants.
Christian Kroll, CEO of Ecosia, illustrates Europe's reliance on US search engines, stating, 'If the US turned off access to search results tomorrow, we would have to go back to phone books.'
Kroll also expressed concerns over the potential implications of the US elections on Europe, stating, 'We just need to make sure that nobody can blackmail us.'
Ecosia and Qwant's collaboration to create a European web index reflects a growing desire for digital sovereignty in Europe, aiming for 10% of search traffic by 2030.
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