The 'Cards Against Humanity Pays You to Give a Shit' campaign uses US citizens' personal data to encourage voter participation, manipulating financial incentives surrounding voting behavior.
By offering payments of up to $100 to incentivize voting in swing states, they effectively target Democrat-leaning individuals, drawing attention to the commodification of civic duty.
Through its CAH Super PAC, the company highlights the absurdity of political fundraising and voter engagement, challenging the norms of how we perceive participation in elections.
The innovative yet controversial approach to voter motivation raises questions about ethics in political campaigning, feeding into larger discussions on data privacy and electoral integrity.
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