Cameo's CEO Steven Galanis states, 'One of the key things we've always believed at Cameo is that there's more famous people in the world today than there were yesterday.' This reflects their commitment to recognizing emerging talent as social media dynamics evolve.
Since launching CameoX in May 2023, the platform has seen an influx of 31,000 new video creators, highlighting a significant shift towards inclusivity for non-traditional celebrities.
The pilot project of CameoX allowed anyone to sign up and sell videos with basic identity verification, leading to nearly 155,000 videos made and over $5 million in sales.
Disgraced former Congressman George Santos has become one of the most viral self-enrolled creators on Cameo, illustrating how the platform is opening doors for even controversial figures to sell personalized content.
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