Chappell Roan's new merch launch features a playful paper-doll kit reflecting her creativity and commitment to celebrating one's inner child through fashion.
Roan emphasized the influence of stage performance on her artistic vision, saying, 'For me, everything starts on the stage... adding a theatre curtain sleeve over the album cover'.
Collaborating with creative director Ramisha Sattar, Roan designed the limited edition dolls to encourage fans to 'have as much fun playing with it as we did creating it'.
Fans expressed excitement over the new paper dolls, with one noting, 'I was hoping we'd get to see these paper dolls again' after their preview at a pop-up event.
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