The Competition and Markets Authority (CMA) announced that Google will implement important changes to better manage fake reviews for UK businesses. They will attach warnings to companies with artificially boosted ratings and deactivate the review function for the worst offenders, banning individuals who post misleading reviews. CMA's Chief Executive emphasized the necessity of these changes to help consumers have confidence in online reviews. Estimates suggest online reviews may influence £23 billion of UK consumer spending, highlighting the urgency of addressing this issue, especially with the role of AI in creating fake reviews.
The changes we've secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices.
Our longstanding investments to combat fraudulent content help us block millions of fake reviews yearly often before they ever get published.
This is a matter of fairness for both business and consumers and we encourage further measures to enhance the integrity of online reviews.
The influence of reviews real and fake is enormous - the CMA estimates 23bn of UK consumer spending every year is potentially influenced by online reviews.
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