Cloudflare is making it easier to track authentic images online
Briefly

Cloudflare has introduced a feature that allows for quick verification of online images' authenticity by adopting Adobe's Content Credentials. This system embeds metadata in images and videos to track their ownership, publication history, and manipulation history. Launched as part of the Content Authenticity Initiative (CAI), which includes major industry partners, this feature is now available on Cloudflare Images. It aims to enhance user trust by distinguishing authentic content from altered or AI-generated media. The integration promises to expand the CAI's reach, with Cloudflare serving a significant portion of the web.
The future of the Internet depends on trust and authenticity. By integrating Content Credentials across our global network, we can help media and news organizations.
The integration of Content Credentials aims to help people confidently distinguish authentic images from those altered or generated using AI tools.
With the new one-click settings option on Cloudflare Images, users can easily preserve Content Credentials, enabling verification of digital history for viewed or downloaded images.
Cloudflare's involvement in the Content Authenticity Initiative aims to ensure artists retain attribution and promote the authenticity of online visuals.
Read at The Verge
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