CNBC's new subscription service, CNBC+, aims to capture a digital audience with live financial news from major global markets, offering on-demand access to shows.
The pricing for CNBC+ is significant, with a monthly subscription starting at $15 and escalating to $600 annually for premium features like an investment club.
Launching on a holiday when many businesses are closed raises questions about the timing and strategy behind CNBC+'s debut, particularly amid their spin-off plans.
The history of streaming news is fraught with failure, as evidenced by CNN+'s short-lived service, creating uncertainty about how long CNBC+ can sustain itself.
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