At the Coach fashion show, designer Stuart Vevers highlighted the importance of self-expression and understanding the younger generation's fashion perspectives. Coach is currently outperforming many luxury brands amid a global market slowdown, witnessing a remarkable 332% rise in demand year on year. This success is attributed to their commitment to contemporary styles and accessible pricing, particularly through popular items like their Brooklyn bag. Coach's approach reflects a shift in the fashion industry, as consumers increasingly resist high pricing strategies from traditional luxury brands, which are seen as detrimental in today's market.
What I hear most from them is about self-expression. People being who they want to be and using fashion to give them that confidence.
Coach is bucking the trend. It was the fastest rising name on the most recent quarterly index released by Lyst, which ranks brand heat based on sales.
The brand's Brooklyn bag was named hottest product of the quarter in the rankings.
Many high-end luxury brands hiked prices in the years when demand was robust, a strategy dubbed greedflation, which is now backfiring.
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