Costco Wholesale Corp. has begun selling platinum bars priced at $1,089.99 for a 1-ounce bar, adding to its offerings that already include gold and silver.
Gold bars launched at Costco in August 2023 sold out within hours of a restock, indicating strong consumer demand for precious metals among customers.
Despite the attention garnered, the addition of platinum bars is unlikely to significantly impact Costco's overall sales, which totaled $249.6 billion last fiscal year.
Costco's broad range of products and services is a key factor in its success, with same-store sales rising by 5.6% and e-commerce revenue up 16.1%.
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