Branding in healthcare is about trust. Patients need to believe in the care you provide. Employees want to feel they're part of something meaningful.
Your employees are one of the most important parts of your brand. They represent your values in every conversation with patients and the public.
A polished website or active social media is often where people form their first impressions. But what really makes an impact is how you handle feedback.
For your mission to work, it has to guide decisions and resonate with the people you serve.
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