Dictionary.com has named 'demure' as its word of the year, attributing this choice to a viral TikTok by trans star Jools Lebron that sparked a significant increase in the term's usage, demonstrating how social media can influence language and reflect societal behaviors.
In the clip, Lebron articulately expressed her feelings of being 'very demure, very mindful,' sparking a widespread meme-fueled conversation about the nuances of public appearance and the societal expectations surrounding personal expression in various contexts.
Dictionary.com reported a staggering 1,200 percent increase in the word's usage across digital media by the end of August, indicating a notable cultural shift in focus toward refined appearance and behavior, especially in post-pandemic workplaces.
Though traditionally reserved for modest individuals, 'demure' has evolved in social media contexts to encompass a broader, more sophisticated portrayal of self, reflecting changing attitudes towards personal presentation and societal norms.
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