The article discusses the proliferation of elevated menswear brands, noting their growth in offering well-made, foundational pieces. Despite this positive trend, the market's saturation complicates the process of distinguishing quality brands from those merely rebranding basic items. Notable brands recognized for their understanding of quality and heritage are Buck Mason, Todd Snyder, and AYR, which recently expanded into menswear. AYR's menswear direction is led by Brice Pattison, previously of J.Crew and Todd Snyder, bringing expertise that enhances their offer of timeless and versatile clothing collections.
Many of these upstarts offer well-constructed foundational garments at reasonable prices, yet the market is saturated, making it hard to sort through countless new brands.
Some brands take pride in basic garments while the exceptional ones understand quality clothing rooted in military heritage appealing to modern aesthetics.
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