Inside Odds On is a unique interactive display created by Dante or Die at the O2 Centre, set to engage shoppers in an imaginative betting shop experience. Participants create player profiles and explore the fictional slots game Pearls of Fortune while uncovering the emotional toll and hidden truths behind online gambling. The installation, inspired by real-life stories of gambling harm and backed by Camden Council, aims to challenge perceptions of gambling as merely a game. Its thematic design also allows those who might be uncomfortable in real betting environments to engage safely.
Inside Odds On invites shoppers to participate in an imaginary betting experience, shedding light on the emotional impacts of gambling.
Dante or Die's installation explores online gambling's hidden truths, tailored to resonate with the public through a unique, interactive approach.
The pop-up aims to deliver emotional truths about gambling, revealing personal stories behind addiction and its impact on families.
Through immersive storytelling, the creators strive to make audiences reflect on the harsh realities of virtual gambling compared to its perceived innocence.
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