"The commission also said Google has 60 days to "bring these self-preferencing practices to an end" and "to implement measures to cease its inherent conflicts of interest along the adtech supply chain.""
""Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies," said Teresa Ribera, the commission's executive vice president for clean, just and competitive transition, in a statement."
""Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power.""
""There's nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.""
The European Commission fined Google €2.95 billion for violating EU antitrust rules by favoring its ad exchange AdX within its publisher ad server and ad-buying tools. The commission found that Google abused dominant positions and ordered the company to end self-preferencing practices and implement measures to remove conflicts of interest across the adtech supply chain within 60 days. The commission warned that strong remedies will follow if Google fails to comply. Google announced plans to appeal, arguing its services are competitive and that alternatives exist. The fine is the EU's second-largest antitrust penalty.
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