"The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices in advertising technology. Earlier this week, a U.S. federal judge ordered the U.S.-headquartered company to hand over its search results and some data to rival companies. The Justice Department challenged Google's dominance in online search. But Google avoided having to sell off its Chrome browser or Android operating system."
"The European Commission, which represents 27 nations, said it fined Google "for breaching EU antitrust rules by distorting competition in the advertising technology industry ('adtech'). It did so by favoring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers," according to a news release. Google has 60 days how it intends to "bring these self-preferencing practices to an end and to implement measures to cease its inherent conflicts of interest along the adtech supply chain.""
"Investigators found that since 2014 Google "abused such dominant positions in breach of Article 102 of the Treaty on the Functioning of the European Union." "Today's decision shows that Google abused its dominant position in adtech harming publishers, advertisers and consumers," Teresa Ribera, the European Commission's top antitrust regulator, said in a statement. "Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies.""
The European Commission fined Google $3.455 billion for breaching EU antitrust rules by favoring its own online display advertising technology services and distorting competition in adtech. The commission found harm to competing adtech providers, advertisers, publishers and consumers and traced abusive behavior to at least 2014, with an investigation opened in 2021. Google has 60 days to propose remedies to end self-preferencing and address conflicts of interest along the adtech supply chain. Separate U.S. legal actions include a judge ordering Google to share search results and ongoing Justice Department lawsuits over search dominance and advertising practices.
Read at Miami Herald
Unable to calculate read time
Collection
[
|
...
]