"Prior to Liberty, we were very much a B2B organisation... we put cables round the track to create a broadcast feed which we would then sell on to broadcasters."
"That created a fan base that allowed us to sell sponsorship and advertising rights and develop partnerships with licensees to sell merchandise and tickets."
"In Ecclestone's day, the boss's word was law, and if he didn't fancy something much, it wasn't going to happen."
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