"If you wore a Fania T-shirt in New York during the '90s, people would stop you on every block and ask where you got it," says Bruce McIntosh, vice president of Latin catalog at Craft Recordings. This statement reflects the cultural significance of Fania Records during its peak and highlights the label's once-ubiquitous presence in the Latin music landscape.
"For kids today, it's not their parents who listen to this music, but their grandparents. They have heard the songs and the artists but are unfamiliar with the label. It's our mission to make the new generations aware of it." This underscores the challenge that Fania faces in connecting with today’s youth while acknowledging the generational bridge in music appreciation.
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