Fireball Whisky is pushing boundaries with their latest product, CRIERBALL, a whisky that literally turns human emotions, represented by tears, into a celebratory drink.
The brand is harnessing the passionate emotions of football fans during November Rivalry Month, with 'Fireball Tear Collectors' gathering tears at live games.
Collection is done safely and non-invasively using sterile jars and droppers. Collectors are also equipped with menthol sticks to help stimulate tears.
All collected tears will go through a rigorous distillation process to produce CRIERBALL, making it a truly unique drinking experience.
Collection
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