Fox Sports has announced a record average audience of 126 million viewers for the Super Bowl 2023, surpassing last year's 123.7 million. The broadcast on Fox, Fox Deportes, and Telemundo, alongside streaming on Tubi and NFL platforms, indicates a growing viewership trend. A significant factor in this increase is Nielsen’s revised measurement, which now accounts for out-of-home viewers across nearly all states. The game peaked with 135.7 million viewers in the second quarter. After a period of declining audiences due to cord-cutting, the event continues to trend positively.
Fox Sports is projecting a Super Bowl record average audience of 126 million US viewers, making it the second straight year with a record audience.
Nielsen's new methodology, measuring out-of-home viewers for nearly all states, contributed to the substantial increase in this year's Super Bowl audience.
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