The Super Bowl LVII, where Philadelphia triumphed over Kansas City 40-22, set a record average audience of 126 million viewers, according to projections by Fox Sports. This marks the second consecutive year of record Super Bowl viewership, following last year's 123.7 million average. The game peaked at 135.7 million viewers in the second quarter. A substantial increase in streaming viewership was noted, with 14.5 million viewers tuning in online. This year's data included measurements for out-of-home viewers nationwide, contributing to the higher audience numbers and reflecting a shift from traditional cable viewership to digital platforms.
This year’s Super Bowl attracted an average audience of 126 million viewers across various platforms, setting a new record for viewership.
The game peaked at 135.7 million viewers during the second quarter, indicating the high level of interest in this year's matchup.
With 14.5 million streaming viewers, including 13.6 million on Tubi, this year’s game showed a significant growth in digital viewership.
For the first time, Nielsen measured out-of-home viewers in all states except Hawaii and Alaska, contributing to the increased audience figures.
Collection
[
|
...
]