Cristina Ashbaugh and Kelly McGee, co-founders of the ski pole company Yardsale, launched their brand in early 2023, inspired by their own skiing experiences and frustrations with existing ski pole designs. They aimed to fill a gap in the market for appealing and functional ski poles. The business quickly gained momentum, generating $100,000 in sales in its first month and reaching $300,000 in its inaugural year. Both founders balancing side jobs while building Yardsale reflects their dedication and the brand's potential success in a niche market for premium ski equipment.
Cristina Ashbaugh and Kelly McGee, co-founders of Yardsale, saw $100,000 in sales in their first month, highlighting the significant demand for innovative ski poles.
Cristina was driven to create a compelling ski pole brand due to personal frustrations with existing products in a market filled with unattractive options.
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