The Holiday Show exhibition features over 550 exhibitors connecting with 40,000 attendees, promoting diverse travel experiences. Highlights include a 16-day Wild Brazil trip with an indigenous guide, focusing on cultural exchange, sustainability, and natural beauty. Participants engage with local communities and explore the Amazon's wildlife, while operators like Princess Cruises report growing interest in Alaskan voyages among the Irish market, challenging stereotypes about cruise demographics. As sustainability trends grow, companies prioritize local partnerships, enhancing eco-friendly tourism and enriching travelers' experiences.
"We are the only people to work with an indigenous business in the Amazon. All of the hotels we use are locally-owned businesses, we use local guides and we try and push people to spend money directly where it is going to make a difference."
"The emphasis for the company, which is UK-based and family-owned, is to 'change the narrative' that cruises are not just for 'older people, but for everyone', something it will be stressing to the Irish public in the RDS."
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