From jackass to icon: How U.S. political branding evolved
Briefly

In politics, candidates meticulously shape their images to connect with voters, blending personal narratives with political ideologies to craft compelling public personas.
The association of the donkey with the Democratic Party began with Andrew Jackson's use in his 1828 campaign, transforming derision into a symbol of resilience.
Nast's cartoons played a pivotal role in solidifying the donkey and elephant as symbols of their respective parties, representing resilience and strength for Democrats and Republicans.
The political color divide into red for Republicans and blue for Democrats emerged only recently, reshaping perceptions and branding in modern elections.
Read at Fast Company
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