Stake, a prominent online gambling platform, is shutting down its UK operations following scrutiny from the Gambling Commission related to inappropriate advertising tactics involving adult content featuring OnlyFans performer Bonnie Blue. Complaints from the Coalition to End Gambling Ads spurred the inquiry into Stake's use of sexualized content aimed at younger audiences. In a strategic move, Stake plans to focus on securing local licenses in other markets, like Brazil and Italy, even as they continue to sponsor Everton FC until the end of the current Premier League season.
Stake's UK operations will cease due to a Gambling Commission investigation, marking a significant response to concerns over controversial advertising practices.
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