In Duisburg, Germany, officials have launched an innovative campaign to increase voter turnout by offering drink vouchers to those who cast absentee ballots early. This initiative, supported by a local brewery, aims to engage citizens who are typically not influenced by conventional voter outreach. With recent voter turnout issues—just 63.3% in the Duisburg II constituency during the 2021 federal election compared to the national average of 76.6%—this creative approach seeks to revitalize interest in democracy and make voting a more appealing experience.
According to Duisburg election official Martin Murrack, the north of the city has historically had low voter turnout. In the 2021 federal election, for example, only 63.3% of voters in the Duisburg II constituency turned up to vote, compared to a national average of 76.6%.
With this unusual campaign, our carnivalists are ensuring that the federal election is once again in the spotlight. It also appeals to citizens who are not persuaded to vote by the usual election posters or information campaigns.
The voucher could also be used for a non-alcoholic drink, showcasing the effort to encourage participation through more than just traditional means.
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