Offering a free product can effectively lower the barrier for customers to engage with your business. As demonstrated by Dan Ariely's experiment, free options often attract more consumers than premium alternatives, showing that many customers prefer sampling before committing.
The debate around offering products for free often centers on perceived value. However, giving products away can be a strategic way to generate interest and allow potential customers a chance to experience the value of what you offer before transitioning to paid options.
Utilizing models like free trials and 'freemium' services helps create engagement, allowing consumers to test the waters. These methods serve not only as marketing tools but also as an introduction to deeper customer relationships.
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