The UK's Competition and Markets Authority (CMA) has initiated an investigation into Google, focusing on whether the company's dominance in online search harms competition for users.
CMA Chief Executive Sarah Cardell stated that 'millions of people and businesses across the UK rely on Google's search and advertising services,' indicating the necessity for fair competition in the market.
Google, which holds 90% of web searches, is under scrutiny for potentially using its significant market power in ways that affect user choice and harm competitors.
Following new regulatory powers, the CMA aims for potential changes like data-sharing and giving publishers more control over how their data is utilized, especially in AI.
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