"It's our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal—for example in how their data is collected and stored," said Sarah Cardell, chief executive of the Competition and Markets Authority.
"And for businesses, whether you are a rival search engine, an advertiser or a news organization, we want to ensure there is a level playing field for all businesses, large and small, to succeed."
In a blog post published Tuesday, Google said it's looking forward to "engaging constructively" with U.K. officials. The company said its products helped to provide an estimated 118 billion pounds ($144 billion) in economic activity in the U.K. in 2023.
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