Google's latest update allows the restaurant's menu to be prominently displayed in search results, appearing in the 'menu highlights' carousel for branded searches, significantly enhancing visibility.
BrightLocal observed that these menu highlights are not limited to local search results but are now positioned at the forefront of brand-specific searches on desktop devices.
This change means that when users search for a specific restaurant, they can immediately see selected menu items without needing to navigate to the restaurant's website, streamlining the user experience.
While this feature improves accessibility to restaurant menus, it also raises concerns for businesses regarding the presence of competing related places, which can distract from brand visibility.
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