As of December, the 12-story hotel portion at 950 Market Street will transition from the boutique Line Hotel to become a Hilton property under the Curio Collection.
The Line Hotel operators have notified the state of a 'mass layoff' event on December 10, yet it’s expected Hilton will rehire most of the 86-person staff.
Hilton's president of global brands, Chris Silcock, highlighted the potential of pairing proven brand concepts with Hilton’s commercial resources to enhance growth in the luxury lifestyle segment.
Sydell founder Andrew Zobler expressed excitement about the partnership, noting Hilton's expertise and proven track record in scaling luxury and lifestyle brands.
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