How a Skeptical Critic Came to Love Hallmark Christmas Movies
Briefly

The Hallmark Channel redefined modern TV Christmas movies in the early 2000s, shaping a formula that has become a staple of holiday programming.
The success of Hallmark's festive films paved the way for a variety of streaming platforms, leading to the emergence of new holiday-themed content that aims to capture the same charm.
In the competitive landscape of holiday entertainment, innovative storytelling and diverse narratives are becoming increasingly crucial, as audiences seek fresh takes on beloved traditions.
Read at www.nytimes.com
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