"It's usually, 'Hey, Mom, we want to go to Build-A-Bear.' It doesn't take a lot of nagging," CEO Sharon Price John says of parents' willingness to take their kids to create a new 'furry friend.'
"That equity we've accumulated over almost three decades allows us to go in so many directions now because those kids have grown up and they still love Build-A-Bear." - Sharon Price John, on the brand's ability to reach nostalgia-driven adults.
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