"When a singular story is being told over time, it now starts to diminish the identity of a place to just that one thing," Ogundairo told DW.
88% of media articles about Kenya during election periods were negative, compared to only 48% for Malaysia during its elections, showing disproportionate negative coverage.
A positive media sentiment is correlated with a lower risk profile and reduced bond yields while negative media coverage increases a country's perceived risk.
African borrowers lose up to $4.2 billion annually in interest payments on loans primarily due to stereotypical narratives, according to the study.
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