The surge in U.S. breakfast restaurant openings, like First Watch and Eggs Up Grill, has skyrocketed demand for eggs. Despite the boom, the ongoing bird flu outbreak has significantly reduced the supply of eggs, leading to record-high prices. As breakfast continues to draw in more customers, restaurants are challenged to maintain menu items that heavily feature eggs. The statistics show that breakfast accounted for over 21% of total restaurant visits in 2024, indicating an overwhelming consumer preference for morning meals, further straining this essential ingredient's availability.
"Breakfast is booming at U.S. eateries, yet high egg prices exacerbate challenges for restaurants, partly due to increased demand and supply issues from bird flu outbreaks."
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