In 1972, five entrepreneurs founded SAP, leading to their emergence as Europe's largest tech corporation specializing in ERP software. To cater to both Fortune 500 companies and newer startups, SAP introduced the GROW with SAP for scaleups program. This initiative aims to assist scaleups in focusing on their core business strategies rather than getting bogged down by complex business processes. Romain Gauthier noted a pivotal meeting that highlighted SAP's need to better communicate with scaleups, leading to the program's development to meet their specific language and needs.
"It was kind of like an aha moment, where we realised we have the tech, we have the knowledge, we know how we could help scaleups run their businesses, but we just didn't speak the same language."
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