Max, the video streaming service, has successfully expanded its operations to over 70 global markets, resulting in a notable increase of 7.2 million new subscribers in a recent quarter. The company's focus on premium content and combating password-sharing is part of its strategy to enhance user engagement. CEO JB Perrette emphasized that globalization is central to Max's growth, enabling the streaming service to utilize its existing intellectual properties effectively on a global scale, offering an attractive business prospect driven by diverse fan bases.
Given the opportunity for global expansion, why did it take you so long to launch outside the U.S.? This company was born out of a legacy Warner media business and a legacy Discovery company that came together about two and a half years ago.
With the advent of streaming, we're able to do it all ourselves. Long term we're very bullish on what this means from the consumer standpoint and from a business perspective.
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