How Taylor Swift's F1 concert helped save the United States Grand Prix
Briefly

The United States Grand Prix at Circuit of The Americas has significantly contributed to F1's growth in the U.S., showcasing how critical events can reshape a sport's future.
COTA chairman Bobby Epstein reflects on the importance of Taylor Swift's 2016 concert for the United States Grand Prix, stating that it was a big-dollar commitment that paid off.
F1's current situation in America, featuring three races, highlights a dramatic transformation since 2010, when having just one U.S. Grand Prix was a notable achievement.
The attendance numbers at the United States Grand Prix demonstrate a remarkable increase from 265,000 in its inaugural year to a record 440,000 in 2022.
Read at www.nytimes.com
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