How the NFL rebranded to become America's uniting force
Briefly

"We have this platform, and with that comes incredible responsibility. We have used tough moments to think about how we can be part of the solution."
"If [we] say something, it makes news. If [we] don't say something, it makes news. We have a huge, embedded press corps that requires real strategic care and feeding, but it also presents incredible communications opportunities."
Read at Axios
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