The complaint, filed on behalf of California plaintiff Ed Penning, contends that by watching videos on the Weather Channel website, those two marketing firms received Penning's full name, gender, email address, precise geolocation, the name, and the URLs of videos he watched, without his permission or knowledge.
IBM was sued again for allegedly allowing third-party ad partners to collect personal data without consent via videos on its Weather Channel website. The absence of comprehensive federal privacy law is highlighted.
The research firm is said to have confirmed that the website provided the third-party ad firms with information that could be used to identify people and the videos that they watched.
The VPPA prohibits video providers from sharing "personally identifiable information" about clients without their consent. Email addresses and geolocation data can be used to identify people.
Collection
[
|
...
]