Fedrok AG's leadership shared insights into their journey of establishing a blockchain platform for carbon credits amid mistrust in the current market. Dr. Philip Blazdell expressed concerns about the opacity and complexity of the carbon credits market and the need for a transparent, measurable solution. Walid Ouhida highlighted their commitment to addressing real-world issues and empowering communities through scalable solutions, aiming to counteract the challenges of greenwashing and improve the credibility of environmental finance.
We found the market to be overly complex, open to unscrupulous behaviour. It seemed to be a problem that needed an elegant solution that could be scalable, transparent, and universal.
Our aim has always been to create solutions for real-world problems and to empower as many people as possible, replicating small grassroots projects on a massive scale.
One of the major challenges we face is bringing trust to a marketplace that is perceived as opaque, open to greenwashing, and failing its users.
We wanted to replicate grassroots projects in areas such as trash for cash within the circular economy on a truly massive scale.
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