The rise of deepfakes represents a significant shift in how we perceive reality, particularly as they are increasingly weaponized against private individuals and organizations.
Despite a general public awareness growing—49% now questioning news authenticity—only 30% of executives prioritize cybersecurity, suggesting a disconnect in recognizing deepfake threats.
The alarming 223% increase in deepfake tool transactions on the dark web highlights the urgent need for businesses to adapt their cybersecurity measures and strategies.
For organizations to combat deepfake risks effectively, a holistic approach is required, focusing on education about technology, enhanced cybersecurity policies, and leadership alignment.
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