James Carville emphasized that Democrats often alienate voters due to complex language, admitting, "there's a lot of part of liberal culture that still insists on using this jackass language" which makes their communication ineffective.
In a critique of the language used by Democrats, Carville pointed out how terms like 'vegan community' are unnecessarily complicated, stating, "Does any normal person use the term vegan community?" It sends coded signals to voters.
Carville dismissed identity politics, asserting that serious Democrats don't engage in it, claiming, "By the way, no Democrat, anywhere, is uttering any of this identity politics nonsense. No one." He also disparaged the term 'Latinx' as 'stupid'.
In his op-ed, Carville made a case for Vice President Harris's electoral prospects, stating, "I wrote the piece to fight against Democrats becoming a depressed party over the election," highlighting the need for a positive outlook.
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