Jaylen Brown, NBA Champion and Finals MVP, has signed a multi-year partnership with Oakley as his first-ever brand collaboration. This unique partnership goes beyond mere endorsement, involving Brown in the design and products development process, through his own sportswear label, 741. Emphasizing self-expression and innovation, Brown incorporates Oakley styles into his game-day outfits while aiming to influence trends in sports and fashion. His selective approach to brand partnerships reflects his commitment to aligning with brands that resonate with his values of unity and cultural influence.
This is my first ever brand partnership in my career, and that's because I had a mission to only align with brands that mirrored my vision and values in every aspect.
Brown's partnership with Oakley reflects those principles, as the brand has long been a pioneer in sports innovation, cultural influence, and youth empowerment.
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